Keep Homeownership App

I partnered with Framework, a Fannie Mae-owned social enterprise, to design and develop Keep, a web and mobile app empowering first-time homebuyers. Leading a team of junior designers, we crafted an intuitive experience that equips users with the tools and insights to navigate homeownership with confidence.

Team
4 Members

Timeline
2 Years

Role
Lead Designer

Industry
Non-Profit, Finance

“The team helped bring to life something that had been hard to articulate and created an experience that people and our partners really love.”
— Leah Coldham// Head of Product

How do you make homeownership accessible to all?

Framework sought to expand its offerings to better support first-time homebuyers through every stage of the journey. Leading a team of junior designers , I helped shape an inspiring platform vision, developed a strategic product plan, and designed the Keep Homeownership desktop and mobile app—an intuitive experience that empowers homebuyers with the tools, knowledge, and support they need.

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Our work with Framework began with a product incubator workshop aimed at helping them define and map out an idealized customer experience for a first-time homebuyer.

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Based on insights from our product incubator workshop, we created mock marketing websites to stress test Framework’s product vision with target audiences.

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We quickly and iteratively prototyped and tested core feature concepts with existing customers to better understand their needs.

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This early stage work led to a robust product plan for Frameworks web and mobile app experience, which we designed and developed.

Help people navigate the home buying process with greater confidence.

Framework teaches people everything they need to know about finding, buying, and owning a home. We worked closely with product owners and curriculum experts to design and develop a self-paced, step-by-step homebuyer education experience that helps people looking to buy move from intimidated to confident.

Make home maintenance easier.

Working closely with product owners, we conducted in-home research sessions with first-time homeowners to understand better the challenges they face after they purchase and move into their homes. Coming out of this research, we designed and developed a robust set of tools that keep new homeowners informed, organized, and prepared.

-Step-by-step Maintenance Assessment to evaluate the needed repairs for six major parts of your home

-To-Do List for keeping track of and planning for reoccurring and irregular home maintenance projects

-Paint Swatch Library to keep track of specialty paint colors you have used inside rooms and on the exterior of your home

-Home Documents space to store your warranties and track when they are about to expire through automated reminders

-Contractor Contacts list, so you can keep track of who did what, when, and how

Keep equity and accessibility top of mind within the design system.

From day one, Framework has kept equity and accessibility at the center of its mission to help people create generational wealth through homeownership. Creating a mobile-first experience for low-income first-time homebuyers was crucial to their mission, as many in this demographic rely solely on their smartphones for internet access. In addition, we designed each product experience to meet WCAG compliance standards, ensuring everyone gets equal access to content that will help them purchase their first home and begin building generational wealth.